As it stands now, the Last.FM iPhone app only scrobbles your music when you connect it to iTunes and sync, as opposed to syncing it live, over the air. This has always been because Apple forbid 3rd party apps to run in the background, but the new iOS update added multitasking.

So, why has the Last.FM iPhone app still not updated? From what that Apple page I linked to says, Pandora can play music in the background. Has Last.FM abandoned their iPhone app?

Now that I’m browsing without Adblock, I’ve noticed the ads that sprinkles on its pages, and I thought of something:

What if the ads were targeted specifically for your music tastes?

It probably wouldn’t be too hard — already taps into its database of your music taste to calibrate the “Taste-o-Meter” comparing your “musical compatibility” with your friends. So why wouldn’t it be a reasonably simple task to pick from different genres of ads and display “relevant” advertising?

While it might be a bit of extra work for, it would be a step up for advertisers. Instead of advertising to me the latest albums by CSS or The Away Team, I’d rather see (and be more likely to be influenced) by an Angels & Airwaves ad for their new album, I-Empire1.

To recap, I don’t want to see ads for a heavy metal band. I would much rather see an ad for some other band.

  1. Which, as a sidenote, is damn good.