Yess. Yess. Yess. Automattic (a la Matt Mullenweg) has acquired Gravatar, a “global avatar service,” which has been what can only be described as a crapshoot — sometimes Gravatars went down, or at best, were really slow, and for a while there the whole Gravatar site even disappeared.
Good things are already happening. From the post:
- We’re going to make all of the Premium features free, and refund anyone who bought them in the last 60 days.
- Move the gravatar serving to a Content Delivery Network so not only will they be fast, it’ll be low latency and not slow down a page load.
One thing Automattic is really good at is throwing tons of servers and bandwidth at something, and that’s exactly what Gravatar needs. Just a few things though — how is Gravatar going to turn a profit, and why the hell do we now have to deal with more Snap popups?
Either way, congratulations to Matt and Automattic — hopefully this gives Gravatar the kick in the ass it needs, which will definitely benefit the blogosphere1.
Edit: As I was proofreading this post, Matt announced it on his blog.
I hate that word, but still. ↩