robinadr

Tagged Automattic

Yess. Yess. Yess. Automattic (a la Matt Mullenweg) has acquired Gravatar, a “global avatar service,” which has been what can only be described as a crapshoot — sometimes Gravatars went down, or at best, were really slow, and for a while there the whole Gravatar site even disappeared.

Good things are already happening. From the post:

  • We’re going to make all of the Premium features free, and refund anyone who bought them in the last 60 days.
  • Move the gravatar serving to a Content Delivery Network so not only will they be fast, it’ll be low latency and not slow down a page load.

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One thing Automattic is really good at is throwing tons of servers and bandwidth at something, and that’s exactly what Gravatar needs. Just a few things though — how is Gravatar going to turn a profit, and why the hell do we now have to deal with more Snap popups?

Either way, congratulations to Matt and Automattic — hopefully this gives Gravatar the kick in the ass it needs, which will definitely benefit the blogosphere1.

Edit: As I was proofreading this post, Matt announced it on his blog.


  1. I hate that word, but still.